Paris Hilton -- PR Genius

Ho, ho, ho. All the nuclear physicists/news anchors out there (see my two recent posts) are chortling about Paris Hilton fogetting the name of the new cellphone video game she was unveiling at the E3 conference today. Ha, ha. She called it "Diamondquest" instead of its actual name "Paris Hilton's Jewel Jam"! Oh my, she's not too bright is she. The aforementioned David Asman had a good laugh and cautioned corporations not to let Paris Hilton hawk their products.

These big thinkers somehow fail to grasp that by whiffing on the name of her product (whether intentionally or not), Paris got free advertising on all major TV networks as well as print and online outlets worldwide. What a doof!

Update!: Has Salon been reading The Bossman Cometh? Well, almost definitely not. But they did run this headline today: 'Paris Hilton, Secret Genius?'